I’m sure everyone must’ve heard about location based advertising every now and then, but there is’nt any good example to follow yet. There are too many companies trying to do the same thing i.e. serve ads basing on the persons/objects location. It sounds practical, but implementation is the big problem.
I guess the bigger question would be would you like to give up your privacy for the sake of advertisements? Well it will be definitely worth if you’re saving lot of dough! but often you might get vexed with messages popping up….atleast now on you’re 60*60 pixel screens.
Todays article in Business week talks about skyhook wireless’s plan to implement this in large scale. Adena Schutzberg at All point blogs covers it as well. The problem that they are trying to solve, cannot be solved by Location based advertising, It is soooo waste of money and effort.. what are they trying to do? Get more people to use a Car wash center…While this might seem like a good idea , would you love getting a message on your device saying would you like a car wash? I would’nt. The answer lies in the problem itself, they say it’s very random the way customer chooses to use the car wash..SO use some tactics to generate publicity, so that the user gets interested while driving by or what ever method it might be. I will not suggest any…but you know what I’m talking about.
It may be possible that Location Based adverstising or targeted ad’s may be used to solve the car wash problem, but may be in the 2020’s. I’m not sure it will be successful anytime soon! But neverthless it’s a good start 😉 and I’m sure Google will whip out it’s own version pretty soon.. and guess what Verizon is upto these days.
So the big question what kind of problems can be solved by location based advertising? May be umm warning people about possible snow storm? or When a car is enetering a congested area? any ideas??